Introducing The Fuss Online Store


Putting our money where our interests are

I started The Fuss around three years ago shortly after my band, The Comic Book Theory, split up. I needed an alternative music outlet and also recognised that there was a lack of publications dedicated purely towards documenting the vast field of emerging, independent and left of centre artists; the musicians which commercial media has no palate for.

What started as a fun hobby transformed into a duty which brought with it a sense of fulfilment not much else can give me. Each thank you from an artist and every time a fan discovered their new favourite artist, I knew that what we were doing with The Fuss was necessary. However, the growth and development of the independent music industry will rely on two things: the growth of an interested audience and money.

That being said, it only made sense that we start an online store to offer artists and bands an alternative revenue stream outside of performing and selling merchandise physically.

The bands and brands available in our store will launch Vox Portent, Follow Me Follow You, Savage Lucy, Free Will Clothing and Fingers Crossed, with more to come. We’ll be adding more brands and bands to the store over the coming weeks and if you’re interested in selling your merchandise in our store, be sure to contact us as this store for the artists and the fans.

We’re also hosting a promotional giveaway for the launch of the store where we’ll be giving one lucky entrant a Diana F + Lomography camera set, valued at R 2 500. All you need to do to enter the competition is spend R 500 or more in our store. The competition ends on the 31st of March which leaves you an ample amount of time to save up and support local.

Launch Promo

[products ids=”4349,4343,4251,4278″]


About Author

Founder | Failed Musician | Digital Devotee | Unjournalist | Successful Thief | "Nothing Is Original. Steal Like An Artist"