A Cordial Ceremony
Cordial is barely a word one would use to describe a music video in the largely ostentatious and misogynous hip-hop space. But, that is a fitting description for the fitting visuals for AKA’s love song, ‘Caiphus Song’. Never one to shy away from controversy, AKA, leveraged it to create hype for the release of the song following Valentine’s Day with a staged break-up with his partner, Bonang Matheba.
He again triggered controversy with the release of a collaborative track with Anatii on the same day of his adversaries, Cassper Nyovest’s album, Thuto. The track’s release was a surprise to some and less than a week later he has followed it up with the release of the visuals for ‘Caiphus Song’. A great break from twerking and expensive cars, the video sees AKA as the best man at the wedding of Warren Masemola and Jessica Nkosi. The video is the best wedding video that never actually happened fit with over-controlling mom, the groom sweating at the altar, a messy bouquet throwing, and the choreographed dance you see at all South African weddings.
In an interview with The Plug Mag, AKA said this of the video:
I think that when you are the type of artist that I am, your art imitates life and the other way around. My music is all about positivity. I don’t know how people sleep at night when their music and music videos are simply watered down versions of the artists that we dig in the states. So when I make a music video or make music, it has to be real. It has to be spiritual. That comes through in the music and the people can tell.
Watch ‘Caiphus Song’ directed by AKA and Alessio Bettocchi below.